From Fairways to Feeds: Robby Berger and the Internet Invitational Are Changing the Face of Golf

From Fairways to Feeds: How Robby Berger, Bob Does Sports, and the Internet Invitational Are Revolutionizing Golf for a New Generation

Golf is having a moment—and it’s not happening on traditional broadcasts. It’s being driven by creators, memes, and YouTube thumbnails. Leading that charge? Robby Berger, aka Bobby Fairways, and the Bob Does Sports crew.

Since its launch in late 2024, the PGA Tour's Creator Council has aimed to modernize golf’s image and make it more relatable to younger audiences. Made up of digital-first influencers like Berger, Paige Spiranac, Fore Play, No Laying Up, and others, the Council’s focus is clear: unlock fan engagement through authentic, personality-driven content.

Among its flagship projects is the Creator Classic—a series of nine-hole matches featuring creators and influencers, broadcast across YouTube, ESPN+, and Peacock. It’s golf, but with less hushed tones and more viral moments.

But the boldest swing yet comes from Berger’s newest collaboration with Barstool Sports founder Dave Portnoy: the Internet Invitational.

Taking place August 12–16, 2025, at Big Cedar Lodge in Missouri, the Internet Invitational is shaping up to be a milestone moment in golf content. This invite-only event boasts a $1 million prize pool and features 30 to 60 internet personalities, including Berger, his Bob Does Sports co-stars, and a curated cast of online creators, streamers, and athletes.

The format? Competitive enough to keep score, but chaotic enough to keep fans hooked.

Portnoy will serve as the voice of the event, delivering commentary in true Barstool fashion—unfiltered, outrageous, and wildly entertaining. With BDS’s knack for viral content and Portnoy’s audience reach, the Invitational aims to break outside the golf bubble and hit mainstream culture square in the face.

It’s not just about who wins—it's about how the event feels. Expect content drops across YouTube, TikTok, and Instagram, pre- and post-round interviews, live streams, clubhouse shenanigans, and merch drops that rival a Masters shop on Sunday.

This isn’t just a tournament. It’s a content ecosystem disguised as a golf event, and it might just set the new bar for how golf is packaged and consumed.

The Internet Invitational is part of a larger trend. In parallel, Berger and Bob Does Sports have also collaborated with the PGA Tour’s Creator Council and more recently LIV Golf—signaling that both legacy and disruptor organizations see the value in creator-led fan engagement.

In April 2025, Bob Does Sports member Fat Perez teamed up with LIV's Cameron Smith at The Duels: Miami, a nine-hole celebrity scramble held at Trump National Doral. Berger and Joey Cold Cuts added commentary, merging professional play with BDS-style entertainment. It showed what’s possible when traditional formats meet creator charisma—though fans noted the need for better editing to fully land the concept.

Through these initiatives—PGA's Creator Classic, LIV's Duels, and now the upcoming Internet Invitational—Berger and his crew are actively rewriting what golf looks, sounds, and feels like for younger fans.

They're bringing golf out of private clubs and into group chats. Out of broadcast silos and into For You pages.

Robby Berger isn’t just creating content—he’s creating cultural momentum, and the Internet Invitational might be the moment it all comes to a head.

For a deeper dive into his journey, check out this interview: